Week 14 Marketing

____________ are financial rewards or consequences for making specific choices or taking certain actions

• Demand choices

• Supply choices

• Incentives

• Supply curves

• None of the above

What is the SOI for this business unit?

• Business and free-market entrepreneurship guides development through innovative engineering methods.

• Business is business, more money more problems, word.

• Businesses rely on the resources and goodwill of all people in order to operate.

• I was a businessman...doing business.

Which global context will we be exploring in this unit?

• 
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• 
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A______________is any activity that provides goods or services to consumers for the purpose of making a profit.

• factor of production

• business

• NGO

• resource

_____________ is a set of activities related to creating, communicating, delivering, and exchanging offerings that have value for others.

• Marketing

• Market Segmentation

• The Marketing Mix

• The Four Ps

Which of the following is NOT one of four steps of defining a target market?

• Identify the Customer Need You Address

• Profile Your Target Customer Segment(s)

• Research and Validate Your Market Opportunity

• Do you have the right resources to produce the product

In step 3 of defining a target market, there are four common approaches to segmenting a target market. An approach that looks at nations, states, regions, cities, neighborhoods, and/or ZIP codes is a _______________ approach.

• demographic

• geographic

• psychographic

• behavioral

In step 3 of defining a target market, there are four common approaches to segmenting a target market. An approach that looks at age, gender, family size, income, occupation, education, religion, ethnicity, and nationality

is a _______________ approach.

• demographic

• geographic

• psychographic

• behavioral

In step 3 of defining a target market, there are four common approaches to segmenting a target market. An approach that looks at lifestyle, personality, attitudes, and social class is a _______________ approach.

• demographic

• behavioral

• psychographic

• geographic

In step 3 of defining a target market, there are four common approaches to segmenting a target market. An approach that looks at user status, purchase occasion, loyalty, readiness to buy is a _______________ approach.

• demographic

• psychographic

• geographic

• behavioral