iMedia - Key Word Quiz

When something is made (video, poster, presentation), it is aimed for a specific group of people - usually looking at demographics.

• Target audience

• Demographics

• Mood board

• Camera angle

These are categories of people based on things like: age, gender, job, income.

• Target audience

• Demographics

• Mood board

• Camera angle

Gives an idea of content and initial ideas based around a topic. Could be: colours, fabrics, images or location ideas.

• Target audience

• Demographics

• Mood board

• Camera angle

This is how a scene is filmed or a photograph is taken for example: high or low...

• Target audience

• Demographics

• Mood board

• Camera angle

Where you physically move the camera, for example: zoom, pan, tilt or tracking

• Camera movement

• Storyboard

• Annotation

• Mind map

Usually, a hand drawing which outlines what something looks like or progresses, for example a movie. They contain things such as: number of scenes, scene content, timings, camera shots, camera angles, lighting and sound.

• Camera movement

• Storyboard

• Annotation

• Mind map

Written descriptions that explain design decisions - such as: colour, fonts, hyperlinks, image.

• Camera movement

• Storyboard

• Annotation

• Mind map

A document which outlines ideas to do with a topic - usually to do with characters or scenery...

• Camera movement

• Storyboard

• Annotation

• Mind map

This is a different way of presenting initial ideas, which include annotations. These are usually done for graphics and web pages.

• Visualisation diagram

• Dialogue

• Script

• Primary research

This is a part of a script which looks at how the lines people have to say are said within a script.

• Visualisation diagram

• Dialogue

• Script

• Primary research