The Language of Advertising and Marketing

The new ______ for our product works well. Everyone is saying it

• brand

• emotion

• slogan

Tags

CCSS.RI.11-12.4

CCSS.RI.7.4

CCSS.RI.8.4

CCSS.RI.9-10.4

CCSS.RI.9-10.4

This shampoo is _____ – no other has the same ingredients

• image

• unique

• rhyme

Tags

CCSS.L.1.5A

CCSS.L.1.5B

CCSS.L.K.5A

Which is your favourite _____ of perfume?

• brand

• claim

• rhyme

Tags

CCSS.L.11-12.6

CCSS.L.8.6

CCSS.L.9-10.6

CCSS.W.8.2D

CCSS.W.9-10.2D

We’re looking for a celebrity to provide ____ for our new product

• unique

• endorsement

• emotion

Tags

CCSS.RI. 9-10.8

CCSS.RI.11-12.5

CCSS.RI.11-12.8

CCSS.RI.8.5

CCSS.RI.9-10.5

A ____ has to be a short and easy to remember sentence or it doesn’t work

• slogan

• brand

• image

• claim

Tags

CCSS.L.11-12.6

CCSS.L.8.6

CCSS.L.9-10.6

CCSS.W.11-12.2D

CCSS.W.9-10.2D

This is an excellent ____ . People have been using their products for over 15 years.

• slogan

• brand

• image

• claim

Tags

CCSS.RI. 9-10.8

CCSS.RI.11-12.5

CCSS.RI.11-12.8

CCSS.RI.8.5

CCSS.RI.9-10.5

I love poetry that uses ____ . I think it’s very clever.

• claim

• rhyme

• endorsement

• unique

Tags

CCSS.RL.11-12.11

CCSS.RL.8.10

CCSS.RL.8.5

CCSS.RL.9-10.10

CCSS.RL.9-10.9

This laptop is only made by one company and it has software that no other laptop has. It’s ____.

• claim

• rhyme

• endorsement

• unique

Tags

CCSS.RI. 9-10.8

CCSS.RI.11-12.5

CCSS.RI.11-12.8

CCSS.RI.8.5

CCSS.RI.9-10.5

A lot of food companies are now using doctors and other health specialists for ____.

• claim

• rhyme

• endorsement

• unique

Tags

CCSS.RF.3.3B

CCSS.RF.3.3C

CCSS.RF.3.3D

CCSS.RF.4.3A

CCSS.RF.5.3A