DEVELOP A BRAND NAME- WEEK 1

1) It is a set of controllable and interrelated variables composed of product, place, price and promotions that a company assembles to satisfy a target group better than its competitor.

• a. Price

• b. Marketing Mix

• c. Product

• d. Packaging

1) The amount that a customer pays for to enjoy it.

• a. Price

• b. Marketing Mix

• c. Product

• d. Packaging

1. An item that is produced to satisfy the needs of a certain group of people.

• a. Price

• b. Marketing Mix

• c. Product

• d. Packaging

4. It is a tangible product. It’s example includes tires, MP3 players, clothing and etc.

• a. Branding

• b. Positioning

• c. Goods

• d. Place

5. It can be intangible or tangible as it can be in the form of services or goods.

• a. Price

• b. Marketing Mix

• c. Product

• d. Packaging

6. The way your product or service appears from the outside.

• a. Price

• b. Marketing Mix

• c. Product

• d. Packaging

7. A marketing model that modifies the 4Ps model.

• a. Packaging

• b. 7 P’s Model

• c. Marketing Mix

• d. People

8. Responsible for every element of your sales, marketing strategies, and activities.

• a. Packaging

• b. 7 P’s Model

• c. Marketing Mix

• d. People

9. How a business creates awareness in the market?

• a. Place

• b. Brand Name

• c. Services

• d. Promotion

10. It is intangible. Its example includes hair salons and accounting firms

• a. Place

• b. Brand Name

• c. Services

• d. Promotion