FES 253

What is fashion trend?

• Colour trend

• Lifestyle

• Silhouette

• Period of time

• All of the above

What influences fashion?

• Technical

• Technology

• Techniques

• People

• All of the above

Why fashion trend is important to fashion business/ designer?

• To meet the customer's demand

• To improve quality of product

• To experiment with fashion styles

• Remain up-to-date

As a fashion student and future designer, how are you going to predict the upcoming trend?

• By window shopping

• Scrolling through social media; instagram, facebook etc.

• Reading magazines

• Involve yourselves in virtual fashion shows, exhibitions

• Chit chat with the fashion industry people

State the type of fashion seasons.

Why choosing the season is important for your fashion collection?

You want to create your own fashion brand, what you should not do?

• Choose other favorite brands and imitate/copycat

• Find the target consumer

• Think of the purpose of my fashion brand

• Be different and creative, to compete with my rivals

• All of the above

There are four different fashion market & sector. Namely: 1.clothing& apparel

2.accessories & footwear

3.

4.

Fill in the blanks.

Zalora, FashionValet, Shopee & Lazada are some of the ________________ in the fashion supply chain.

Marketing is important to let your fashion brand recognizable by the consumers, but what can you do to advertise your products?

• Personal selling

• Advertise in social media

• Force your friends & family to buy your products

• Choose quantity over quality

• Assess on positive & negative comments/ feedbacks