Marketing Management_Consumer Bahavior

Consumer behavior is the study of how consumer ______, ________, ________, and _________ the offers of the company.

• select, buy, use, dispose

• watch, Test, Organise, send

• make, use, buy, provide

• throw, dispose, make, buy

_____________ is the fundamental determinant of a person’s wants and behaviors acquired through socialization processes with family and other key institutions.

• Culture

• Society

• National

• Family

in _______________, people interact continuously and informally, such fairly as family, friends, neighbors, and coworkers.

• Primary Group

• Secondary Group

• Affiliated Group

• Social Group

People belong to _______________ , such as religious, professional, and trade-union groups, which are more formal and require less continuous interaction.

• Secondary groups

• Primary Group

• Social Group

• Affiliated group

__________________ are those a person hopes to join with.

• Secondary groups

• Primary Group

• Social Group

• Aspirational groups

______________________ are those whose values or behavior an individual rejects.

• Secondary groups

• Primary Group

• Dissociative groups

• Aspirational groups

The family of orientation consists of, except __________.

• Mother

• Father

• Siblings

• Uncle

______________ means a set of distinguishing human psychological traits that lead to relatively consistent and enduring responses to environmental stimuli (including buying behavior)

• Attitude

• Personality

• Perception

• Learning

_________________is the tendency to interpret information in a way that fits our preconceptions.

• Selective Attention

• Selective Distortion

• Selective Retention

• Subliminal Perception

Identify the correct sequence of the consumer buying behavior;

1- Evaluation of the alternatives

2-Problem Recognition

3-Information Search

4-Purchase behavior

5-Post Purchase behavior

• 1-2-3-4-5

• 2-1-3-4-5

• 2-3-1-4-5

• 3-1-2-4-5