Media Argument and Persuasion

Dogs and cats in shelters cannot live there forever, so they must be euthanized after a period of 90 days. Let me explain why... This is an example of an:

• claim

• argument

• counter-argument

• generalization

I know others with opposing views may say that my reasons aren’t sound, or that I am incorrect. Let me explain why they are wrong…This is an example of:

• argument

• counter-argument

• claim

• generalization

A broad statement about a whole bunch of people or a whole bunch of things that simply aren’t true. Maybe it’s true for a small percentage, but it’s not fair to say that everything or everyone is like this or that just because of a few.This is the definition of:

• a claim

• an argument

• a generalization

• a counter-argument

“Come one, come all! Everyone with beautiful hair is using our new shampoo, and you should, too!” This is an example of:

• bandwagon

• faulty-reasoning

• testimonial

• bias

Saying that one thing happened because of another thing, but really the two things have nothing to do with each other. This is the explanation for:

• bandwagon

• testimonial

• faulty-reasoning

• bias

When an expert or a celebrity says that they use the product or service and that you should, too. This is the definition of:

• generalization

• faulty-reasoning

• bandwagon

• testimonial

Labradors are the best dog breed there is… But I’m a little biased since I have labs and can’t imagine having another type of dog! This is an example of:

• generalization

• bandwagon

• testimonial

• bias

This is the statement near the end of a speech or other persuasive piece where the audience is told very clearly what to do or what to believe.

• This is a hook.

• This is a call to action.

This is a technique used at or near the very beginning of a speech or persuasive piece to get the audience’s attention. It’s usually in the form of a quote, or an interesting fact, or even a question or just some personal experience. This is a:

• call to action

• argument

• claim

• hook

This is a technique used at or near the very beginning of a speech or persuasive piece to get the audience’s attention. It’s usually in the form of a quote, or an interesting fact, or even a question or just some personal experience. What type of appeal is this?