LONG QUIZ REVIEWER PMM326

1. It dictates how it will operate internally, and how it will approach the outside world.

• Corporate Strategy

• Strategic management

• Important cultural factors to encourage NPD

• Organizational structure

The overall or strategic structures of an organization are of concern, rather than the specific team structures that might be put in place for a given programmed of new product development.

• Corporate Strategy

• Strategic management

• Important cultural factors to encourage NPD

• Organizational structure

The role which information can play in facilitating an efficient NPD process and achieving functional coordination is implicit in the literature on success in NPD.

• NPD Process

• People

• Information

There can be a price to pay for late market introduction as it allows competitor to establish a foothold in the market.

• No correct answer

• NPD Process

• People

• Information

It is composed of a set of functional specialists who work together on a specific NPD product.

• Design Teams

• Design centres

• Integrating Managers

• Matrix Structures

The members of these are involved in multiple development project over time.

• Design Teams

• Design centres

• Integrating Managers

• Matrix Structures

This is the most formalized and centralized and the least participative mechanism.

• Design centres

• Bureaucratic control

• Individual Liaison

• Matrix Structures

Setting a clear strategy for new product development, on the other hand, not only provides guidelines for resource allocation.

• Idea Generation

• Strategy

• Screening

• Concept Development and Testing

This involves identifying sources of ideas and developing means by which these sources can be activated.

• Idea Generation

• Strategy

• Strategy

• Concept Development and Testing

Not always feasible, or desirable. Management must decide whether the costs of test marketing can be justified by the additional information that will be gathered.

• Commercialization

• Product Development

• Business Analysis

• Test Marketing