MC1.1 - What is Digital Marketing?

According to the Digital School of Marketing, what is the definition of Digital Marketing?

• An advertising platform that allows you to sell products and services online.

• An online forum that encourages users to collaborate, share ideas and exchange information efficiently.

• A way for businesses to establish a direct communication link with customers and clients.

• The promotion of products, services or brands using different forms of electronic media.

Which one of the following job titles is not considered to be a digital marketing role?

• Campaign Executive

• Web Analyst

• Search Marketer

• Telesales Executive

Which three of the following are the responsibilities of an SEO Executive?

• Track and report website tracking performance.

• Develop and implement content plan and posting schedule.

• Oversee management of company social media platforms and accounts.

• Plan, execute and mange online ads.

• Develop and implement link building strategy.

Which three of the following are the responsibilities of an Social Media Executive?

• Track and report website tracking performance.

• Develop and implement content plan and posting schedule.

• Oversee management of company social media platforms and accounts.

• Plan, execute and mange online ads.

• Develop and implement link building strategy.

Which one of the following is a digital platform?

• DVR.

• Instagram.

• Email marketing.

• Direct Messaging service.

Complete the definition of Personal Branding:

"The differentiation of an individual, using a unique combination of values, actions and ________."

What does the term brand advocate mean?

• A potential prospect, who has not yet bought a product or service, but is interested in making a purchase.

• A first-time buying customer who is unhappy and wants to make a complaint about a product or service.

• A loyal customer with an active voice who promotes products, services and brands to their networks and connections.

• An organisation who recruits and pays individuals to promote their products and services to a wider audience and fanbase.

Which one of the following is a digital tool?

• Facebook.

• Video editing software.

• WhatsApp

• Tik-Tok.

Which two of the following are good examples of managing a Personal Brand?

• Sending spam email to contacts.

• Posting content regularly and frequently.

• Posting offensive and inappropriate images.

• Conducting regular social audits.

• Copying and using another brands logo.

What does the term prospect mean?

• A qualified contact with the intent and interest in making a purchase.

• A regular, repeating customer.

• An unqualified contact, who is not yet aware of the product or service available.

• A customer with a complaint or problem.