English Review

You are attracted to use a product or join an activity because “everyone” is doing it.

This device encourages an individual to do the same activity as experienced by a number of people.

• Bandwagon

• Name Calling

• Plain Folks

• Testimonial

You are encouraged to use a product because it is what “folks at home” are using.

This uses ordinary people as endorsers to show that the product is being used by usual persons.

• Testimonial

• Bandwagon

• Plain Folks

• Technical Jargon

You are convinced to use a product because it is endorsed or confirmed by a well-known personality.

This propaganda device utilizes famous or influential people to testify about the beauty of a certain product to win the interest of customers.

• Plain Folks

• Name Calling

• Bandwagon

• Testimonial

It is a device that persuades you to avail the product or service because of the negative image it creates against another product or service.

This propaganda uses advertisement war with other products in the market.

• Name Calling

• Glittering Generality

• Testimonial

• Technical Jargon

You give in because you are overwhelmed by vague, sweeping statements that usually come in slogans or simple catch phrases

• Glittering Generality

• Technical Jargon

• Appeal to Fear

• Powerful Words

It uses either pleasant or hideous sounds to either lure or drive people away from something.

• Glittering Generality

• Powerful Words

• Technical Jargon

• Appeal to Fear

It uses unfamiliar or highly technical terms to impress, confuse or deceive consumers or audience. It does not really explain how it is connected with what is being promoted.

• Technical Jargon

• Appeal to fear

• Glittering Generality

• Powerful Words

It scares or frightens consumers so that they will either patronize or avoid the product or service.

• Powerful Words

• Glittering Generality

• Technical Jargon

• Appeal to fear