CDA 1

Principles of CDA include

• A critical study of language

• Addressing social issues of inequality, power and hegemony

• Exploring opaque ideological practices

• Resisting bias and hegemony

Ideology is .....

• a set of shared beliefs and ideas

• a means of shaping particular social identities

• the underlying representations of aspects of the world affecting one's cognitive and linguistic behaviour

• enacted in all forms of communication

Power and dominance is discursive in interaction and communication. "Discursive" means .....

• manipulated to manufacture consent

• spreading implicitly

• clear

• a & b

Fairclough's model is ........... dimensional

• 1: text

• 2: text and talk

• 3: text, talk & ideology

• 3: text, discourse & social practice

Fairclough employs ............ for text analysis/description

• Chomsky's Generative Grammar

• Halliday's Systemic Functional Grammar

• Brown & Levinson's Politeness

• Grice's Cooperative Principle

Fairclough's text description includes

• Voice

• Modality

• Mood

• Transitivity

He might be interviewed

• Active Voice

• Passive voice

• Epistemic modality

• Categorical Assertion

They are committed to help her

• Perception modality

• Deontic modality

• Categorical assertion

• Boulomaic modality

I wish you join us

• Deontic modality

• Boulomaic modality

• Mental transitivity process

• Material transitivity process

They must have arrived by now.

• Deontic modality / Behavioural Transitivity

• Perception modality/ Material Transitivity

• Boulomaic modality / Mental Transitivity

• Epistemic modality / Behavioural Transitivity