Which of the following is the practice of inviting broad communities of customers, employees, independent researchers, and members of the public into the new product innovation process?
Marketing08

Quiz
•
Education
•
University
•
Medium
Zsuzsanna Szalkai
Used 11+ times
FREE Resource
6 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
brainstorming
idea screening
crowdsourcing
outsourcing
concept testing
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following statements best explains why idea screening may be the most important step of new product development?
It increases the number of ideas generated.
It provides an opportunity for the marketer to test the prototype in a simulated market.
It helps forecast the products' sales and profits accurately for a specific period.
It gives research and development team members an opportunity to gather consumer feedback.
It saves the company money in product development costs by going ahead with only the product ideas that are likely to be profitable.
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following groups do marketers involve for the process of concept testing new products?
suppliers
employees
target consumers
manufacturers
competitors
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following statements characterizes the introduction stage of the Product Life-Cycle?
There are increased marketing outlays.
Profits are nonexistent.
The company incurs minimal expenses.
The product achieves acceptance by most potential buyers
Promotional expenditures are zero.
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following stages of the Product Life-Cycle is characterized with the same level or slightly higher level of promotional expenditures in an attempt to respond to increasing competition?
growth
decline
maturity
product development
adoption
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
When a product is in the maturity stage, the company should most likely consider ________.
harvesting the product or market
modifying the product, market, or marketing mix
divesting the product line
liquidating the firm's assets
dropping the product from its market offerings
Similar Resources on Quizizz
10 questions
SERVICE MANAGEMENT

Quiz
•
University
10 questions
FACTORS AFFECTING PRICING

Quiz
•
University
10 questions
Post_test

Quiz
•
University
10 questions
English for Marketing

Quiz
•
University
10 questions
ENT600 FEASIBILITY STUDY

Quiz
•
University
10 questions
Market Equilibrium

Quiz
•
University
10 questions
MVP Projects

Quiz
•
12th Grade - University
9 questions
SALES G's & S's

Quiz
•
University
Popular Resources on Quizizz
25 questions
Equations of Circles

Quiz
•
10th - 11th Grade
30 questions
Week 5 Memory Builder 1 (Multiplication and Division Facts)

Quiz
•
9th Grade
33 questions
Unit 3 Summative - Summer School: Immune System

Quiz
•
10th Grade
10 questions
Writing and Identifying Ratios Practice

Quiz
•
5th - 6th Grade
36 questions
Prime and Composite Numbers

Quiz
•
5th Grade
14 questions
Exterior and Interior angles of Polygons

Quiz
•
8th Grade
37 questions
Camp Re-cap Week 1 (no regression)

Quiz
•
9th - 12th Grade
46 questions
Biology Semester 1 Review

Quiz
•
10th Grade