Sales I - 4.01 Acquiring Product Information

Which source of product info refers to: actually using the product.

• Personal Experience

• Product Manufacturers

• Testimonials/Customer Feedback

• Fellow Sales Representatives

Which source of product info refers to: product manuals, informational DVDs, bulletins for product updates, etc.

• Personal Experience

• Product Manufacturers

• Testimonials/Customer Feedback

• Fellow Sales Representatives

Which source of product info refers to: statements and/or reviews from customers about their experience with the product/service

• Personal Experience

• Product Manufacturers

• Testimonials/Customer Feedback

• Fellow Sales Representatives

Which source of product info refers to: colleagues who have been selling the product for a longer period of time.

• Marketing Literature

• Training Sessions

• Trade Shows

• Fellow Sales Representatives

Which source of product info refers to: company created product brochures or catalogs

• Marketing Literature

• Training Sessions

• Trade Shows

• Trade Journals

Which source of product info refers to: offers product training (either physical or virtual) to learn about what it is, how it is used, benefits and more.

• Marketing Literature

• Training Sessions

• Trade Shows

• Trade Journals

Which source of product info refers to: shows or fairs on to display and/or demonstrate products to build sales leads and interest.

• Marketing Literature

• Training Sessions

• Trade Shows

• Trade Journals

Which source of product info refers to: periodicals published with the intention of marketing ideas, products, or services, like magazines, newspaper editorials, letters or essays.

• Marketing Literature

• Training Sessions

• Trade Shows

• Trade Journals

Which source of product info refers to: sales records that may contain information about how customers use products, what problems or “glitches” they’ve experienced, what repairs have been required, etc.

• Marketing Literature

• Internal Sales Records

• Trade Shows

• Trade Journals

Which source of product info refers to: websites and audio film where customers can post thoughts, opinions, photos, articles, etc.

• Marketing Literature

• Internal Sales Records

• Wikis, Blogs, and Podcasts

• Trade Journals