Tracey

What is brand awareness

• Consumers are familiar with the qualities or image of a particular brand of goods or services.

• Consumers are familiar with shops that sell the goods or services.

• consumers will buy any goods or services if they are expensive.

• consumers will buy the cheapest goods or services.

What is corporate identity?

• It helps others to acknowledge and maintain the image of the company.

• It is the logo of the company.

• It helps others to copy image of the company.

• I don’t know, I just go to work.

How does branding create loyalty?

• Customers have confidence that they will deliver on their promises every time, not just when it’s convenient.

• Adverts look cool.

• Everyone else uses / wears them so it must be good.

• You get a subscription and I cant be bothered to cancel it.

Which company slogan said “ Just Do It!”?

• Nike

• Adidas

• Reebok

• New Balance

Which company slogan said “Melts in Your Mouth, Not in Your Hands.”?

• M&M

• Maltesers

• Galaxy Caramel

• Rollo’s

Which company slogan said “Grace, Space, pace.”?

• Jaguar

• BMW

• Audi

• Mercedes

What would not have your company logo on?

• Boots

• Overalls

• Hardhats

• Hi vis

What qualification are you working towards?

• FESSA level 3

• COSHH level 3

• FESSA Level 2

• HASAWA Level 2

What is the most important factor in your job role?

• The job is completed safely, correctly and meets all the requirements.

• The customer is always right, give them what they want and they will remain loyal.

• Do the job fast, cheap and make a profit.

• Get the job done no matter what.

What should you always have on your person?

• ID badge

• Lunch

• Cap

• Phone