Spring Midterm Review Part 2

When building up your Brand Kit, researching is...

• Quickly exploring a wide variety of ideas on paper

• Finding information and inspiration to design your logo or brand

• Several possible ideas that are designed using a computer program, but lack final polish

• A finished design

Hierarchy is used to guide the readers eye to what is important

• True

• False

Which color is generally used to represent healthy, natural or peaceful

• Blue

• Green

• Yellow

• Red

Which of the following is NOT associated with black in logo design

• Power

• Credibility

• Creativity

• Professionalism

Which of the following is not a primary color?

• Blue

• Green

• Yellow

• Red

The first step a business needs to do when establishing a brand identity is

• Create artistic thumbnail sketches

• Brainstorm a personality for it through mood boards

• Rough sketches

• Write an essay

A logo must work

• In color

• In black and white

• Large and small

• All of the above

What is the type of this logo?

• Pictorial/Abstract

• Geometricism

• Wordmark

• A Logo System

What is the type of this logo?

• Pictorial/Abstract

• Lettermark

• Wordmark

• A Logo System

What is the type of this logo?

• Pictorial/Abstract

• None of these

• Wordmark

• A Logo Sytem