MR Design part 1

Knowledge of research design is helpful because certain designs can be matched with certain problems and this provides a blueprint for the researcher.

• True

• False

The choice of a research design depends largely upon the research objectives.

• True

• False

) Exploratory research is best utilized when little is known about the problem.

• True

• False

) Exploratory research can be used to help define terms such as ʺsatisfaction with service.ʺ

• True

• False

Exploratory research is useful in clarifying hypotheses.

• True

• False

One method of conducting exploratory research is through secondary data analysis.

• True

• False

Experience surveys are carried out in order to assess the experience levels of several marketing research firms in order to select the most appropriate firm to conduct the project.

• True

• False

Focus groups are small groups of people brought together and guided by a moderator through an unstructured, spontaneous discussion for the purpose of gaining information relevant to the research problem.

• True

• False

Projective techniques ask participants to project themselves into a situation and respond to specific questions about that situation.

• True

• False