Minority Influence

What term best describes the process whereby more and more people join a minority movement?

• Popularity increase

• Snowball effect

• Social media campaign

What term best describes the process by which society changes beliefs, attitudes and behaviour to create new social norms (expected ways of thinking and behaving)

• Brainwashing

• Advertising

• Social Change

Moscovici's study provided evidence of minority influence. What key factor increased the likelihood of the majority accepting the minority view?

• Honesty

• Consistency

• Persuasion

The main way that minority groups influence the majority is through challenging and changing pre-existing opinions. This is an example of what kind of social influence?

• Normative social influence

• Informational social influence

Minority influencers will be more effective if they can encourage the majority to identify with them on a personal level. True or false?

• True

• False

Research has shown that the following factors are important when trying to change majority opinion (select three)

• Flexibility

• Popularity

• Commitment

• Debate

• Confidence

Minority influencers can create 'cognitive conflict' in the majority by suggesting alternatives to pre-existing views. Does this always lead to the majority changing their viewpoints?

• Yes- all the time

• No- not all of the time