Biological Explanations for consumer behaviour

Which of the following is NOT a neuromarketing technique?

• fMRI

• EEG

• ECT

• Eye tracking

What does an FMRI measure?

• Electrical activity in brain

• Blood flow in brain

• Eye movements

• Muscle movements

Eye tracking is useful when it comes to product placement in stores

• True

• False

Neuromarketeers can now use _____________ reality to track eye movements in stores

With which technique do you associate this image?

• Eye tracking

• FMRI

• EEG

• Facial coding

In the study by Gregory, brain activity was linked to the popularity of what?

• Drinks

• TV programmes

• Adverts

• Songs

In Venkatraman's study what was found to be most effective in predicting advertising success?

• FMRI

• EEG

• Eye tracking

• Focus group

Some believe that neuromarketing techniques should be regulated by law as they raise _______________ issues

Neuromarketing techniques enable researchers to read consumers minds

• True

• False

How confident on a scale of 1-3 do you feel on the biological explanation for consumer behaviour

• 1: Not confident

• 2: Not bad, some gaps

• 3: Confident