SEM 1 - Unit 2 Review

One way for the Southeast Swim Club to obtain primary information about the quality of its facilities, and the level of its services is by doing what?

• Collecting promotional literature

• Viewing the websites of competitors

• Surveying the club members

• Reading industry publications

Primary research includes

collecting data what purpose?

• Marketers across the industry to

  use

• Informational purposes only

• The current research project

• Understanding the economic cycles

What internal records do many businesses monitor in order to obtain useful marketing information?

• Trade journals

• Sales reports

• Industry projections

• Print advertisements

Which is a reason why businesses should regularly monitor their internal records that contain marketing information?

• To review employment trends

• To analyze product performance

• To compile regulatory data

• To prioritize investment goals

A sports or an event marketer is having difficulty finding data about a competitor. The financial records of competitors are unavailable for public access. Which disadvantage of secondary research does this situation illustrate?

• It can be out of date.

• It can be costly.

• It can be time consuming

• It can be incomplete.

What information is usually contained in a database about competitors?

• Advertising media used

• Production Techniques

• Budget structure

• Creative strategy

Which might a sports or an event organization search to obtain marketing information?

• Newsletters

• Media

• The Internet

• Foundations

A professional

soccer league is considering an expansion team in a certain city. What is the best online secondary source to obtain current demographic information about the location?

• National news outlet

• Sporting goods association

• Government census

• Youth magazine

What type of competitor information is important for sports or event organizations to maintain in a database?

• Market size

• Consumption

• Demographics

• Price lists

What type of marketing information might a business obtain by monitoring sales invoices?

• Profit margin

• Customer profiles

• Service tactics

• Sales territory