VM Unit 4

POP merchandising is used to

• enhance window display.

• improve customer service.

• change the image of the retail store.

• identify and advertise products and services.

Which one of the following is NOT an interactive video kiosk?

• ATM

• Petrol kiosk

• SAM station

• AXS self service kiosk

It is best to display crystal accessories in

• vitrine.

• wall case.

• floor case.

• countertop glass case.

Paper or cardboard type of overhead signage that suspends from the ceiling are called

• moving banner.

• hanging mobiles.

• flying sign board.

• suspended signage.

Valance sign is often used to

• denote a theme.

• conceal light fixtures.

• feature a department.

• connect other signage.

The primary disadvantage of using digital signage is the

• high price.

• low speed.

• poor resolution.

• weak signal reception.

Display cards are often used

• as a selling tool.

• in place of a price tag.

• to highlight specific price of certain product.

• to give information on a group of merchandise.

A symmetrical sign layout refers to one that is

• triangular in shape.

• darker on one side.

• equal on both sides.

• unbalance on both sides.

Banners are popular with many retailers because

• their production and installation is inexpensive.

• they attract shoppers with multimedia functions.

• they give customers the “welcome home” feeling.

• the graphics used are suitable for the younger market.

LED display signs are usually used by retailer to

• notify customers of a special sale.

• inform customers of change in company policy.

• provide information on opening and closing hours.

• interact with customers who have computer knowledge.