Sports and entertainment marketing

______________________involves preventing, reducing, or lessening the negative impacts of risk by using the strategies of risk avoidance, risk insurance, etc Demographics/Common characteristics of a group, such as age range, marital status, gender, ethnic background, income level, and education level

• economics

• risk management

• entertainment

_____________ a statement of the assets, liabilities, and capital of a business

• balance sheet

• income statement

• risk

__________________the number of viewers the programming attracted.

• economics

• ratings

• risk

____________________________is whatever people are willing to spend their money and spare time viewing rather than participating

• sports marketing

• entertainment

• economics

_______________the purpose of this is to Influence how people choose to spend their time and money on entertainment

• sports marketing

• entertainment marketing

• risk

__________________the number of times per advertisement, game, or show that a product or service is associated with an athlete or entertainer.

• risk

• gross impression

• marketing

_________________shows all revenues received and all expenses

• balance sheet

• income statement

• risk

_____________________________ estimate of income and expense for a set period of time

• income statement

• budget

• balance sheet

____________is developed to predict the expenses

to be incurred and revenues to be received from an event.

• economics

• forecast

• risk

Common characteristics of a group, such as age range, marital status, gender, ethnic background, income level, and education level

• ratings

• gross impression

• demographics