Johnson's: Branding in five and a half steps (step 1 + 2)

Johnson's: Branding in five and a half steps (step 1 + 2)

University

25 Qs

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Johnson's: Branding in five and a half steps (step 1 + 2)

Johnson's: Branding in five and a half steps (step 1 + 2)

Assessment

Quiz

Design, Business

University

Practice Problem

Medium

Created by

Trine Thomsen

Used 2+ times

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25 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

What is the name of the 5,5 steps?

Empathy, Define, Ideate, Prototype, Test

Discover, Interpretation, Ideation, Experimentation, Evolution

Understand, Diverge, Decide, Prototype, Validate

Investigate, Strategy & Narrative, Bridging the Gab, Design, Implement, Engage or Revive

Plan, Research, Design, Adapt, Measure

2.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Media Image

What are the characteristics of the first two steps?

Known for being owned by those prickly, unpredictable creative types wearing difficult classes

Known for strategists and planners (sometimes cruelly called "suits" in the advertising business)

The bit in the middle when one side tries to talk to the other

3.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Media Image

What are the characteristics of the middle step?

Known for being owned by those prickly, unpredictable creative types wearing difficult classes

Known for strategists and planners (sometimes cruelly called "suits" in the advertising business)

The bit in the middle when one side tries to talk to the other

4.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Media Image

What are the characteristics of the middle step?

Known for being owned by those prickly, unpredictable creative types wearing difficult classes

Known for strategists and planners (sometimes cruelly called "suits" in the advertising business)

The bit in the middle when one side tries to talk to the other

5.

FILL IN THE BLANK QUESTION

1 min • 1 pt

Media Image

Which company became one of the first companies in the world to register a trademark (a detail in "A Bar at the Folies Bergére")?

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

What is "corporate identity"?

The manner/personality in which a corporation, firm or business enterprise presents itself to the public.

The symbols, logos and basic application in which a corporation, firm or business enterprise presents itself to the public.

That is only colors, images and typefaces

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

Who was the first countries to registre trademarks?

UK, USA and Germany?

UK, Denmark and Norway?

USA, UK and Denmark?

India, China and Parkistan?

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