Ch. 20 Print Advertisements

A sketch that shows a general arrangement and appearance of a finished ad

• Marketing

• Advertising Proof

• Print Advertisement

• Ad Layout

A presentation of an ad that shows exactly how it will appear in print

• Advertising Agencies

• Ad Layout

• Print Ad

• Advertising Proof

An independent business that specializes in developing ad campaigns and crafting the ads for clients

• Advertising Agency

• Advertising Campaign

• Ad Layout

• Logotype

A group of advertisements, commercials, and related promotional materials and activities that are designed as part of a coordinated advertising plan to meet the specific goals of a company

• Advertising Proof

• Advertising Campaign

• Ad Layout

• Advertising Agency

A graphic symbol for a company, brand, or organization; logo

• Signature

• Headline

• Logotype

• Copy

The photograph, drawing, or other graphic element that is used in an advertisement

• Headline

• Copy

• Illustration

• Logotype

The phase or sentence in an advertisement, that captures the readers' attention, generates interest, and entices them to read the rest of the ad

• Headline

• Copy

• Illustration

• Signature

The selling message of a written advertisement

• Headline

• Copy

• Illustration

• Signature

The name of the advertiser or logotype that is the distinctive identification symbol for a business

• Headline

• Copy

• Illustration

• Signature

A catchy phrase or words that identify a product or company

• Headline

• Copy

• Slogan

• Signature