Ch. 20 Print Advertisements
Authored by Melissa Harms
Business
9th - 12th Grade
Used 9+ times
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10 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A sketch that shows a general arrangement and appearance of a finished ad
Marketing
Advertising Proof
Print Advertisement
Ad Layout
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A presentation of an ad that shows exactly how it will appear in print
Advertising Agencies
Ad Layout
Print Ad
Advertising Proof
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
An independent business that specializes in developing ad campaigns and crafting the ads for clients
Advertising Agency
Advertising Campaign
Ad Layout
Logotype
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A group of advertisements, commercials, and related promotional materials and activities that are designed as part of a coordinated advertising plan to meet the specific goals of a company
Advertising Proof
Advertising Campaign
Ad Layout
Advertising Agency
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A graphic symbol for a company, brand, or organization; logo
Signature
Headline
Logotype
Copy
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The photograph, drawing, or other graphic element that is used in an advertisement
Headline
Copy
Illustration
Logotype
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The phase or sentence in an advertisement, that captures the readers' attention, generates interest, and entices them to read the rest of the ad
Headline
Copy
Illustration
Signature
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