CHAPTER 1 Quiz

Define the term ‘market’.

• A place where similar products grouped together

• A competitive high street.

• A place where buyers and sellers meet

What is the difference between the term ‘customer’ and the term ‘consumer’?

• Consumers buy products on behalf of customers.

• Customers buy products but it is consumers who use them.

• There is no difference.

Marketing management is___________

• Developing marketing strategies to move the company forward.

• The art and science of choosing target markets and getting, keeping, and growing, customers through creating, delivering and communicating superior customer value.

• Monitoring the profitability of the company’s products and services.

All of the following are accurate descriptions of

modern marketing, EXCEPT which one?

• Marketing is the creation value of customers.

• Marketing is managing profitable customer relationships

• Selling and advertising are synonymous with marketing.

The buying process starts when the buyer recognizes

a _______

• An old advertisement.

• Salesperson from a previous visit.

• Need.

If actual performance exceeds the expected

performance of the product, then customer is_____

• Delighted

• Satisfied

• Dissatisfied

In _______________consumers may be attracted to

products that have undesirable social consequences.

• Unwholesome Demand.

• Latent Demand.

• Negative Demand.

Mr. Abdullah buys goods and services for use in the

production of products that are sold and supplied to others. Mr. Lopez is involved in _____________

• Consumer buyer behavior.

• Business buyer behavior.

• Global buyer behavior.

_________ is one of the new marketing realities.

• Billboard

• Social Responsibility

• Information

What is ‘Marketing communication’ an alternative

term for?

• Email

• Promotion

• Sales Talk