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Quiz
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Practice Problem
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Hard
CESAR RESENDIZ
Used 15+ times
FREE Resource
Enhance your content in a minute
10 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Proceso de construcción de marca en plataformas digitales
Personalidad de marca
Branding
e-Branding
Naming
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Arquetipo de personalidad que busca resolver problemas y demostrar su valor. Le teme al fracaso.
El forajido
El inocente
El gobernante
El héroe
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Se refiere al lenguaje y tono con el que nos comunicaremos con los usuarios
Voz de marca
Personalidad
Copywriting
Naming
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Aspectos intangibles de las marcas que evocan sentimientos y emociones
Valores
Personalidad de marca
Nombre de la marca
Atributos
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Aspectos funcionales y característicos de la marca, sus productos o servicios
Atributos
Valores
Visuales
Psicológicos
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Color que evoca: profesionalidad, calma y sinceridad
Blanco
Azul
Rojo
Negro
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
En este tipo de identificador gráfico solamente hay texto, NO hay imagen
Logotipo
Isotipo
Imagotipo
Isologo
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