Trend Analysis Framework

Why is Trend Research important now?

• Accelerating change

• Paradigm shifts

• Innovation spill-over

• All of the above

___________ is openly accessible, insights are not.

Fill in the blank.

• Trends

• Data

• Organization

• Economy

Organizations have to keep up with accelerating change and complex environments because they have to know how to predict change, account for it and act accordinly.

• True

• False

Trend research is a strategic discipline.

• True

• False

Which of the following is NOT one of the main activities of Trend research?

• Trend Analysis

• Trend Mapping

• Trend Visualization

• Scenario Planning

Trend research deals with isolated information.

• True

• False

Which of the following is NOT a level of the trend analysis framework?

• Trend sources

• Beliefs and values

• Innovation landscape

• Macro dimensions

Innovation landscape is where we look at businesses and organizations looking for emergent innovations, start-ups, new features and value creation.

• True

• False

Culture, technology, politics, lifestyle are few areas that you can look into under:

• Innovation landscape

• Beliefs and values

• Needs and behaviours

• Macro dimensions

Which option shows the correct direction of specificity?

• A

• B