VGD 10 - Graphic Design Principles

A principle of perception that moves the viewer’s eye

through a two – dimensional space.

• Movement

• Balance

• Hierarchy

• Proportion

a state on which all visual elements are arranged in complete harmony.

• Movement

• Balance

• Hierarchy

• proportion

an arranged, established visual order of importance, emphasis, and movement given to elements in a structuring of information.

• Movement

• Rhythm

• Hierarchy

• Proportion

the relative size and scale of the various elements in a design.

• Scale

• Proportion

• Balance

• Emphasis

the framework for using elements in the most appropriate and effective manner to create meaningful and understandable visual communications.

• Graphic Design

• Elements of Design

• Principles of Design

• Typography

a visual principle in which differences in light, value, texture, and color create the illusion of depth.

• Movement

• Proportion

• Contrast

• Symmetry

the combination of lines, shapes, and / or colors in a consistent, orderly, or repetitive motif.

• Rhythm

• Repetition

• Emphasis

• Pattern

the center of interest or focal point.

• typography

• emphasis

• hierarchy

• contrast

smooth movement repeated again and again.

• Rhythm

• Movement

• Repetition

• Dominance

identical equally balanced, and can be divided into two equal parts that are mirror images of each other.

• Asymmetrical

• Symmetrical

• Radial

• Alignment