S3 BBQ (Big Business Quiz) March 22

Who is currently the world's richest person?

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The 4 Ps are known as what?

• The Promotion Strategy

• The Advertising Plan

• The Selling Strategy

• The Marketing Mix

Deciding to close your High-street shop to sell online instead is a change to which of the "P's"

• Promotion

• Product

• Place

• Price

Which department / function in a business is responsible for finding out what customers want and providing products to fulfill that demand and make a profit?

• Human Resources

• Marketing

• Operations

• Finance

At what point on the product life cycle do sales reach their highest level?

• Introduction

• Growth

• Maturity

• Decline

Which sector of the ECONOMY does Inverkeithing High School operate within?

• Public

• Third

• Private

• Secondary

Providing excellent customer service is important for a business because... (SELECT ALL THAT APPLY)

• It will encourage customer loyalty

• It will reduce your costs

• Customers who enjoy their experience will spend more money

• You don't need to train your employees

Which of the following is NOT a good way to ensure customer satisfaction

• Produce/provide a good quality product or service

• Provide an after-sales service to deal with problems

• Train employees in customer service skills

• Ignore customer complaints

True or False: Customers are much more likely to tell their friends and family about a BAD customer experience than a GOOD one.

• True

• False

For a company such as Cadbury's, which statement applies to "PRODUCT" element of the marketing mix?

• Changing recipe of a Wispa to improve the taste

• Launching a new poster campaign on busses for Dairy Milk

• Starting up an online / mail-order chocolate shop

• Increasing the retail price of a Twirl by £0.05