Marketing Research

I have read the chapter assigned to us, last class

• Yes

• No

• First couple of paragraphs

Market research is broader than the marketing research.

• True

• False

When you question other students about the best professors to take classes from.

Or if you own a convenience store, you would be driving around to see what competing stores are charging for gasoline or checking to see what types of products are being sold and advertised by them.

These are the examples of...

• Market research

• Market intelligence

• Marketing concept

________________analysis is a method of examining content in blogs, tweets, and other online media (other than news media) such as Facebook posts to determine what people are thinking at any given time.

• Marketing

• Sentiment

• Market

• Segments

Tim Hortons recently opened some self-serve kiosks in Ireland, but the service was a flop. Why?

How many steps are in marketing research process?

• 3

• 4

• 7

What has made Coca-cola change their formula? " ( hint: "Pepsi Challenge")

There are 2 basic types of data you can gather for your marketing research:

Your local library is good place to gather _________________ data

• Secondary

• Primary

In-depth interviews, focus group interviews are the examples of ___________ research, while a survey is an example of ____________ research.

• Quantitative; Qualitative

• Qualitative; Quantitative