Crash Course Media Literacy - Influence and Persuasion

Crash Course Media Literacy - Influence and Persuasion

12th Grade

9 Qs

quiz-placeholder

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Crash Course Media Literacy - Influence and Persuasion

Crash Course Media Literacy - Influence and Persuasion

Assessment

Quiz

English

12th Grade

Easy

Created by

Alexander Zahn

Used 17+ times

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9 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a “jingle“?

a catchy cold

a catchy animal

a catchy tune used in commercial

a catchy moon

2.

OPEN ENDED QUESTION

3 mins • 1 pt

Briefly explain the difference between advertisement, public relations and propaganda.

Evaluate responses using AI:

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What is “market research“ in simple terms?

Evaluate responses using AI:

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4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What did Edward Bernays highlight about human beings in general?

Humans are blurb animals.

Humans are hurt animals.

Humans are nerd animals.

Humans are herd animals.

5.

OPEN ENDED QUESTION

3 mins • 1 pt

What do advertisers do with these findings?

Evaluate responses using AI:

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6.

MULTIPLE SELECT QUESTION

45 sec • 1 pt

Tick only those aspects referred to in Maslow‘s “Hierarchy of Needs“.

Destiny

Football

School

Accomplishment

Love, Belonging

7.

OPEN ENDED QUESTION

3 mins • 1 pt

How do advertisers use the findings of psychologists?

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8.

MULTIPLE SELECT QUESTION

45 sec • 1 pt

Which five aspects are promoted by advertisers to persuade consumers?

democracy, social media, games, love, peace

unity, justice, freedown, loyalty, fortune

authority, likeability, consistency, consensus, scarcity

9.

OPEN ENDED QUESTION

3 mins • 1 pt

Note down the four typical fallacies of advertising mentioned!

Evaluate responses using AI:

OFF