Strategic Marketing - Hospitality (week 1)

Strategic Marketing - Hospitality (week 1)

University

40 Qs

quiz-placeholder

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Strategic Marketing - Hospitality (week 1)

Strategic Marketing - Hospitality (week 1)

Assessment

Quiz

Other

University

Hard

Created by

Patrick Melvin S.

Used 4+ times

FREE Resource

40 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT part of marketing's 4 P's:

Place

Plan

Promotion

Price

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

_________ drives demand for the product or service.

Management

Sales

Promotion

Marketing

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

This aims at achieving the marketing objectives by covering aspects of production levels, promotions and other action programs.

Market information

Market planning

Exchange functions

Physical distribution

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following are part of the five key points in the Porter value chain in which companies have to be excellent in order to outperform their competitors?

Market sensing process

Market acquisition process

Fulfilment management process

All of the above

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

This includes all activities related to information management, communicating new insights to all relevant parts of the chain

New offering realisation process

Customer acquisition

Marketing sensing process

Customer relationship management process

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The division of market into different homogenous groups of consumers is known as _______________ .

market place

market division

target market

market segmentation

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

______________ segmentation is based on variables such as values, attitudes and lifestyles.

Demographic

Psychographic

Behavioural

Geographic

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