G&L Chapter 17, "Proposals"

(Select all that apply.) Proposals are called for in a variety of situations:

• a request to fund a training program for new employees

• a bid to the U.S. Department of Energy on a solar energy project

• a suggestion to change the curriculum of your English or biology department

In this context, informal proposals are...

• long

• short

In this context, formal proposals are...

• long

• short

(Select all that apply.) Depending on the situation, proposals may be written in the form of...

• a report

• a letter

• an essay

• a memo

(Select all that apply.) In science, business, industry, government, and education, proposals are written for any number of audiences:

• managers

• executives or directors

• clients

• board members

• community leaders

Proposals may be either...

• assertive, confident, or encouraging.

• solicited or unsolicited.

_________ proposals are those that have been requested by a manager, client, or customer.

• Solicited

• Unsolicited

__________ proposals are those that have not been requested.

• Solicited

• Unsolicited

For example, if you represent an engineering firm specializing in highway construction, you may receive a _____________ from a local township asking you to bid on a road project.

• email or memo

• subject

• request for proposal (RFP)

• problem

• conclusion

Typically, an RFP is issued to numerous companies, and your proposal will need to...

• spend time introducing yourself or providing background on the product or service.

• catch readers' attention quickly and provide incentives for them to continue reading: perhaps by printing a price comparison of your fees on the first page, for example.

• stack up against all the others.