Journalism Vocabulary

Title or name of a newspaper/magazine

• Title

• Headline

• masthead

• banner

What is the picture on the front page called?

• graphic

• caption

• main image

• main picture

What is the title of an article called?

• caption

• cover line

• by-line

• headline

How the paper is organized (what goes where)

• graphics

• layout

• template

• pattern

Who/What/When/Where/Why

• question words

• 5 Ws

• inverted pyramid structure

• lead

When an author uses 4 of the 5 Ws in the first paragraph

• 4 Ws

• pyramid structure

• inverted pyramid structure

• journalism structure

Beginning (first sentence) of article that grabs the reader's attention

• selling line

• caption

• attention-grabber

• lead

Information about the publisher and owner of the newspaper

• headline

• by-line

• caption

• masthead

The headlines that are on the cover page of a magazine or newspaper

• by-line

• cover lines

• headlines

• masthead

Where you find the author of the article

• by-line

• author line

• cover line

• head line