Understanding the Online Audience

Identify the ways that we can get the consumer data

• Through Big Data

• Through Market Analysis

• Through Internet Browsing

• Through Self Monitoring Devices

What are the seven ways in which the widespread adoption of technology is influencing the consumers?

Evaluate responses using AI:

OFF

List reasons as to why people choose media?

Evaluate responses using AI:

OFF

What are the social factors which lead to specific individual need

• Provision of diversion

• Provision of engagement

• Provision of personal relationship

• To create personal identity

Demographic segmentation is

• the process of dividing your market into segments based on things like ethnicity, age, gender, income, religion, family makeup, and education.

• is a method used to group prospective, current or previous customers by their shared personality traits, beliefs, values, attitudes, interests, and lifestyles and other factors. These characteristics may be observable or not.

• is a form of marketing segmentation that divides people into different groups who have a specific behavioral pattern in common. Users may share the same lifecycle stage, previously purchased particular products, or have similar reactions to your messages.

• dividing your audience based on the unique value proposition your customer is looking to gain from your product or service.

Segmentation by benefit sought

• the process of dividing your market into segments based on things like ethnicity, age, gender, income, religion, family makeup, and education.

• is a method used to group prospective, current or previous customers by their shared personality traits, beliefs, values, attitudes, interests, and lifestyles and other factors. These characteristics may be observable or not.

• is a form of marketing segmentation that divides people into different groups who have a specific behavioral pattern in common. Users may share the same lifecycle stage, previously purchased particular products, or have similar reactions to your messages.

• dividing your audience based on the unique value proposition your customer is looking to gain from your product or service.

Behavioural segmentation is

• the process of dividing your market into segments based on things like ethnicity, age, gender, income, religion, family makeup, and education.

• is a method used to group prospective, current or previous customers by their shared personality traits, beliefs, values, attitudes, interests, and lifestyles and other factors. These characteristics may be observable or not.

• is a form of marketing segmentation that divides people into different groups who have a specific behavioral pattern in common. Users may share the same lifecycle stage, previously purchased particular products, or have similar reactions to your messages.

• dividing your audience based on the unique value proposition your customer is looking to gain from your product or service.

Psychographic segmentation is

• the process of dividing your market into segments based on things like ethnicity, age, gender, income, religion, family makeup, and education.

• is a method used to group prospective, current or previous customers by their shared personality traits, beliefs, values, attitudes, interests, and lifestyles and other factors. These characteristics may be observable or not.

• divides people into different groups who have a specific behavioural pattern in common. Users may share the same lifecycle stage, previously purchased particular products, or have similar reactions to your messages.

• dividing your audience based on the unique value proposition your customer is looking to gain from your product or service.

Geographic segmentation is

• the process of dividing your market into segments based on things like ethnicity, age, gender, income, religion, family makeup, and education.

• is a method used to group prospective, current or previous customers by their shared personality traits, beliefs, values, attitudes, interests, and lifestyles and other factors. These characteristics may be observable or not.

• is a common strategy when you serve customers in a particular area, or when your broad target audience has different preferences based on where they are located. It involves grouping potential customers by country, state, region, city or even neighborhood.

• dividing your audience based on the unique value proposition your customer is looking to gain from your product or service.

Social contagion theory is

• A theoretical model explaining the social influence on decision making

• Theory asserting that access to social networks and social credibility within these networks have an appreciable and measurable value

• Theory showing hat knowledge can be acquired through observing rather than experience alone