
Marketing
Quiz
•
Business
•
8th Grade
•
Practice Problem
•
Medium
Kate Geoghegan
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17 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is an example of desk research?
Direct observation
Survey
Focus Group
Internet search
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is an example of field research?
Observation
Internet search
A company report
Central Statistic Office information
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A focus group is an example of
Desk research
Field research
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A disadvantage of desk research includes..
time consuming
costly
may be out of date
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Another word for the marketing mix is....
target market
the 4Ps
marget segmentation
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The 4Ps or the marketing mix include:
product, price, place, peace
price, product, pence, promotion
product, price, place, peace
product, price, place, promotion
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
This advertisement is an example of
persuasive advertising
competitive advertising
informative advertising
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