Marketing

Which of the following is an example of desk research?

• Direct observation

• Survey

• Focus Group

• Internet search

Which of the following is an example of field research?

• Observation

• Internet search

• A company report

• Central Statistic Office information

A focus group is an example of

• Desk research

• Field research

A disadvantage of desk research includes..

• time consuming

• costly

• may be out of date

Another word for the marketing mix is....

• target market

• the 4Ps

• marget segmentation

The 4Ps or the marketing mix include:

• product, price, place, peace

• price, product, pence, promotion

• product, price, place, peace

• product, price, place, promotion

This advertisement is an example of

• persuasive advertising

• competitive advertising

• informative advertising

Which of the following does not come under PRODUCT in the marketing mix

• branding

• product life cycle

• design and packaging

• promotion

In the Product Life Cycle what happens in Growth?

• Sales increase slowly

• Sales increase rapidly

• Sales decrease rapidly

• Sales decrease slowly

In the Product Life Cycle what happens in Maturity?

• Sales increase rapidly

• Sales start to level off

• Sales decrease slowly