The first step in a good marketing plan is to ___________.
Introduction to Marketing

Quiz
•
Other
•
11th - 12th Grade
•
Medium
Cory Mead
Used 89+ times
FREE Resource
10 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
research the market
evaluate the action plan
develop a market strategy
2.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
What does a SWOT Analysis assess?
Strengths
Weaknesses
Opportunities
Threats
Surprises
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The group of people who desire a particular product or service are known as the ___________.
market
consumers
trend
public
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Changing customer habits are known as what in the market?
Trends
Habits
Selling Points
Takeaways
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is one way that you can attract new customers?
Menu Changes
Raise Prices
Bad Customer Service
Closing Early
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The quickest way to get customer feedback is to
talk directly to the customer.
send out a survey.
give a comment card.
kick them out.
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The process of breaking down a large market into smaller groups of similar individuals is known as what?
Market Segmentation
Demographics
Trends
Restaurants
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