T&T Primary and Secondary Research

Which one of the following is an example of primary research?

• Government reports

• Internet blogs

• News articles

• Questionnaire

Which one of the following is an example of primary market research?

• Magazines with interviews from consumers

• Newspaper articles

• Informal interviews

• Published government statistics

Which of the following statements best describes the term primary market research?

• Data collected first-hand for a specific purpose

• Data already collected for a specific purpose

• Data collected first-hand for a general purpose

• Data already collected for a general purpose

Which of the following questions is most likely to result in the gathering of qualitative data?

• Why?

• How many?

• When?

• How often?

Which of the following is most likely to be a benefit of collecting data via focus groups?

• The data collected is usually quantitative and easy to analyse

• Detailed information can be collected about consumer tastes

• They are quick and inexpensive to conduct

• A large sample size is usually involved making the data fully reliable

A travel agent wants to collect information regarding the customer service offered in their stores. Which of the following is the most suitable way for the business to gather this information?

• Internet research

• Focus group

• Observation

• Questionnaire

Which two of the following are examples of secondary research?

Select two answers:

• Questionnaires

• Internet

• Surveys

• Government reports

• Focus groups

What is secondary data?

• data that has already been published

• unreliable data

• back-up data

• data collected first hand

Why do businesses use market research?

• To identify customer needs

• To sell goods and services

• To advertise

What is information collected about opinions and views called?

• Quantitative data

• Qualitative data

• Segmentation