Entrepreneur

Marketing mix simply refers to a mode, means or tool used by the entrepreneur to position the product in the target market segment to efficiently and effectively deliver it to the consumers and to convince them about the benefits that they will derive from buying the product.

• TRUE

• FALSE

Marketing mix has 8Ps.

• TRUE

• FALSE

simply refers to the place where the target consumers are.

• product

• place

• pricing

• promotion

refers to the tangible good or intangible service offered by the business to the target consumers

• product

• place

• pricing

• promotion

refers to the mixture of the different P's of marketing to position the product in the market

• marketing mix

• packaging

• integrated marketing mix

• people

producing a general product may not be beneficial or favorable to the business.

• self-actualization

• social needs

• branding

• safety need

these include the need for respect, recognition, and honor by the local community or by the Filipino people in general.

• self-actualization

• self-esteem

• social needs

• safety needs

umbrella brand approach products of the business carry the same brand name

• TRUE

• FALSE

the existing product has been modified or altered resulting in an new product or more products without eliminating the original product.

• product extension approach

• line extension approach

• umbrella brand approach

• house brand approach

a new product carries the brand name in a new category

• product extension approach

• line extension approach

• umbrella brand approach

• house brand approach