Longman Reading Anthology Book 5 Units 3 and 4

sending highly targeted, highly personalized, relationship-building marketing messages via email is called __________.

to have a well-known person promote a product is called __________.

A video that becomes extremely popular because of recommendations and social sharing is called __________.

the delivery of marketing messages to people who are not aware that they are being marketed to; these messages can be delivered by either acquaintances or strangers, depending on the technique is called __________.

where one product is used to advertise another, e.g. where a deal is made between a popular singer and a mobile phone network to use his or her songs as ringtones, it is called __________.

the presentation of a store and its merchandise in ways that will attract the attention of potential customers is called __________.

a new window containing an advertisement that appears on top of the browser window of a website that the user has visited is called __________.

the process of gaining attention or website traffic through sites like Facebook, Twitter and YouTube, and encouraging users to share the content is called __________.

where branded products appear in films, music videos, TV shows and other contexts in which advertisements are not usually seen, it is called __________.

the advertising or selling of products by telephone is called __________.