MKT558 Tutorial (Chapter 9 & 10)

Which of the following BEST describes business to consumer (B2C)?

• Products bought for consumption by the average consumer

• Type of commerce transaction in which businesses sell products or services to consumers

• Form of the transaction between businesses, such as one involving a manufacturer and wholesaler, or a wholesaler and a retailer

• Products and services that companies purchase to produce their own products or to operate their business

Online consumer behavior can be grouped into ______________ and _______________.

• consumer behavior; consumer profile

• consumer profile; consumer preferences

• consumer profile; consumer perception

• consumer profile; consumer experience

_________________ is an attributes of consumers' perception, beliefs and attitudes.

• Consumer variables

• Character variables

• Classification variables

• Company variables

Positive experience was found to increase ________________.

• customer awareness

• customer satisfaction

• customer loyalty

• customer expectation

7-Eleven is an example of ______________________.

• hypermarket store

• provision store

• convenience store

• specialty store

Which of the following is NOT a type of online retail format?

• Brick and click

• Click and mortar

• Pureplay retailer

• None of the above

"Retailers do not have fixed location stores and distribution warehouse". This statement refers to ____________.

• Virtual retailer

• Brick and click retailer

• Click and mortar retailer

• Physical store retailer

Which of the following is NOT a relevant component for a business to business (B2B) site?

• transactional e-commerce site

• brand-building site

• media site

• mobile apps site

All of the following are the main types of organizational market, EXCEPT:

• Public market

• Reseller market

• Industrial market

• Government market

Which type of organizational market that is heavily dependant on raw materials and producing goods?

• Consumer markets

• Reseller markets

• Industrial markets

• Government markets