Jun20_Quiz 2_DPM6053

In which of the following businesses is the business owner usually responsible for setting prices individually without participant of others:

• McDonald

• Proton

• Petron

• Ahmida Coffee house

The following are the factors that influence pricing decision in business market EXCEPT

• Cost analysis

• Competitors analysis

• Government regulation

• Business users’s taste

When companies increase the quality of materials used in the production of their products, their prices will tend to be

• Decrease

• Increase

• Remain the same

• Reduce to one level lower

Does the pricing give effect on a business’s image?

• Yes; a business with low prices may have a discount image.

• Yes; a business with low prices will have a prestigious image.

• No; pricing does not affect a business’s image.

• No; pricing affects only selling and customer decisions

A company with a high profit margin decides to advertise with a full-page, high-cost magazine ad. This is an example of how pricing influences

• Product

• Physical inventory

• Promotion

• Place

A company decides to save money by shipping its products by truck instead of by plane. Which marketing mix element is pricing influencing in this example?

• Promotion

• Product

• Problem solving

• Place

Firms will set the price, which can cover the costs of production, pay expenses, and provide the profit incentive necessary to continue to operate the business. If revenue falls below cost for a long term period, the firm cannot maintain staying in the market. In this case, the firm should put the lower price as long as it can cover the cost.’

The above phrase describe the pricing objective of the business of

• Market skimming objective

• Sales Objective

• Survival objective

• Product Quality Leadership objective

Pricing strategy for Commercial Enterprise in business market are as follows EXCEPT

• Competitive Bidding

• New Product pricing

• Pricing across product life cycle

• Bundle Pricing

What might happen if a business’s customers feel that they are not getting the most value for their money?

• Sales will increase

• They will purchase more

• they will spend money to other company

• Sales remain the same

_______________ is an incentive offered by the manufacturer to business users that results in a decreased cost per unit of goods or materials when purchased in greater numbers. This term normally use in pricing is for encourage business user to purchase in larger quantities for the products.

• A. Cash Discount C. Tax and levies

  B. Ex-factory D. Quantity discount

• Ex-factory

• Tax and levies

• Quantity discount