R064 Christmas revision

What is a product?

• Something that can't be touched

• A physical item that can be touched which is usually to be sold by the business

• Something that is free

• something that a business needs

What stage of the Product Life Cycle is the product not on sale

• Growth

• Maturity

• Development

• Decline

What stage of the Product Life Cycle do the sales reach saturation point

• Growth

• Maturity

• Development

• Decline

At what stage is Pokemon Go on the product life cycle

• Growth

• Maturity

• Development

• Decline

At which stage of the Product Life Cycle is the iphone 11 at

• Introduction

• Growth

• Development

• Maturity

Which of the following is a word which describes a growing economy?

• Boom

• Decline

• Recession

• Slump

Which ONE of the following is an external factor that could impact on product development?

• Departmental communication

• New legislation

• Staffing costs

• Store layout

Which of the following would be considered an 'extension strategy'?

• Advertising a weekend sale deal on an existing range of tablet cases

• Applying competitive pricing to a new range of smart watches

• Creating new packaging for an existing range of video games

• Developing a customer service strategy to be used by all staff

Which of the following is not a stage of the product lifecycle?

• Development

• Growth

• Intorduction

• Recession

Which of the following would help to achieve product differentiation for a new business selling school trainers?

• A marketing campaign aimed at school children

• Offering a range of sizes and colours

• Producing personalised trainers with the name printed on them

• Setting up an online-only business to reduce fixed costs