Marketing

What is the the amount of money needed to purchase something?

• Price

• Product

• Promotion

• Placement

What is the merchandise offered for sale?

• Price

• Product

• Promotion

• Placement

What is the location in which the food is placed?

• Price

• Product

• Promotion

• Placement

What are the activities, materials and techniques used to supplement traditional sales?

• Price

• Product

• Promotion

• Placement

What do coupons affect?

• Price

• Product

• Promotion

• Placement

Consumers like to shop at grocery stores that are far away from their homes.

• True

• False

Can the location of a store affect what type of products/food it sells to customers?

• Yes

• No

Frequent shopper rewards and senior discounts apply to which of the 4 P’s of marketing?

• Price

• Product

• Placement

• Promotion

Place defines not only the location of the grocery store, but where the food is located in the store.

• True

• False

Why are the essential products like bread and milk placed in the back of stores?

• So the customers can walk farther and get more exercise

• So the customers can spend more time in the store

• So customers have to walk past all the other products and maybe buy some

• Because it is easier to install a refrigerator in the back of the store