CONSUMER DECISION MAKING (2)

CONSUMER BEHAVIOUR talks about how consumers make purchase decisions, ..... and dispose of products.

• choose

• accept

• offer

• Use

Researchers have identified 3 specific levels of consumer decision making : Routinized Response Behaviour, Limited Problem Solving, and ..........

• Decision Problem Solving

• Considered Problem Solving

• Extensive Problem Solving,

• Intensive Problem Solving

Consumers have already established the basic criteria for evaluating the product category but haven’t established preferred categories....

• Routine Rensponse Behaviour

• Limited Problem Solving

• Extensive Decision Making

• All answers are correct

There are two different problem recognition styles ......

• Actual & Desired State Types

• Budget & Actual State Types

• Desired & Planning State Types

• All answers are incorrect

There are two types of prepurchase information search ....

• Audio & Visual Information Search

• Manual & Digital Information Search

• Internal & External Information Search

• Quantitative & Qualitative Information Search

There are two sources of information.............. and Non -Marketer Dominated Stimuli

• Cultural Dominated

• Buyer Dominated

• Consumer Dominated

• Marketer Dominated

There are 3 types evaluating potential alternatives from consumers .....

• The Evoked, The Inept, The Inert

• The Evoked, The Inept, The Instinc

• The Evoked, The Inept, The Avoid

• The Disposed, The Inept, The Inert

Consumer decision rules are referred to as heuristics, decision strategies, and information- processing strategies, and are procedures used by consumers to ........... brand choices

• equip

• choose

• facilitate

• purchase

There are 4 buyer types : Practical Loyalists, Bottom-Line Price Shoppers, Opportunistic Switchers, and .............

• Multiple Buyers

• Realistic Buyers

• Fanatic Buyers

• Deal Hunters

Consumers make three types of purchases : ...................., Repeat Purchases and Long Term Commitment Purchases.

• Spontaneous Purchases

• Promotion Purchases

• Trial Purchases

• Member Purchases