Customer Profitability Analysis

Objective of CPA

• to provide organization management with the understanding of each customer profitability

• to make product available to meet customer demand

• No inventories are stored: so one of just in time objectives is to reduce or eliminate the storage of inventories

Which are from these are the three level of customer driven cost

i. Multilevel activities

ii. Market level activities

iii. Production level activities

iv. Order level activities

• i & ii

• ii& iii

• ii & iv

• i & iv

which are one of the reason to calculate customer profitability

• to find out the most customer from b40

• to find out which customer that are rich and poor

• to find out which customer generate the most profit and how to retain them

• to find out which customer come from

which are these animal are endangered

• aghanim scepter

• Rhinoceros

• Sun wukong

• hylos

Which of the activities are includes under differences in resources used?

i. Marketing and selling

ii. Customisation of product

iii. Operating activities

iv. Distribution channel

• i,ii,iv

• ii,iii,iv

• i,ii,iii

• None of the above

What is the name of haziq n azim youtube channel?

• hah television

• 2 jejaka hensem

• hah tv

• maf 651

All of the answer are benefits by using CPA except:

• Improved profatability

• Provides an easy method to identifying customer groups

• Improved strategic decision making

• Overlook combination of product or services

Customer lifetime value are very useful for these types of companies except:

• Companies with large variations in purchasing patterns by customers

• Companies with no objectives

• Companies with high customer acquisition costs

• Companies with high customer retention costs

what is Customer Relationship Management ?

• technology for managing all your company’s relationships and interactions with customers and potential customers.

• the coordination and administration of tasks to achieve a goal.

• the process of identifying, assessing and controlling threats to an organization's capital and earnings.

What does a Customer Relationship Management system do?

• The data stored in RAM can be accessed almost instantly regardless of where in memory it is stored

• Companies that have a good handle on all four stages can increase profitability and maximize their returns.

• helps you find new customers, win their business, and keep them happy by organizing customer and prospect information in a way that helps you build stronger relationships with them and grow your business faster.