Pricing and distribution

The highest profit impact factor is

• Sales

• Fixed costs

• Price

• Variable costs

If increase price at 1%, how much will profit reflect?

• Increase 1%

• Increse 11%

• Drop 10%

• Increse 20%

How much should we increse sales in case of granting 5% discount in order to get the same profit level?

• 10%

• 17%

• 5%

• 11%

Price quotation is recommended to do

• From the retail price down to production costs

• From cost to the final price

• Add margin above the cost

• Cost plus dealers` margin

SKU which is specified as "AX" recommended to add____________ margin

• High

• Average

• Low

• No matter

"Place" is element of "Marketing-Mix" about

• Communications

• Distribution

• Sales strategy

• Purchasing strategy

When we sell on-line to final user of a product, it is

• Direct channel

• Indirect channel

• Multi channel

• Customer channel

Distribution through dealers is better to use if

• B2B business

• Experience is needed

• Risky market

• Premium product

Complex heavy equipment for automotive industry is a product which is better to use ___________ sales sytem

• Direct

• Indirect

• Pull

• Agent

When distributors are disputing for sales territory , it is most probably

• Vertical conflict

• Horizontal conflict

• Territorial conflict

• Sales conflict