In the first half of the nineteenth century, a New York newspaper, the New York Sun, successfully carried out a hoax on the American public. Because of this trick, readership of the paper rose substantially.
On August 25, 1835, the Sun published reports that some wonderful new discoveries had been made on the moon. The article described strange, never-before-seen animals and temples covered in shining jewels. Many members of the American public were fooled by the story, even some prominent members of the scientific community.
The effect of the false story on sales of the paper was dramatic. Paper sales increased considerably as people eagerly searched out details of the new discoveries. Later, the newspaper company announced that it had not been trying to trick the public; instead, the company explained the moon stories as a type of literary satire.
The main point of the passage is that ........................