The case study game show

Lyft’ app redesign was part of a strategy to achieve…

• Competition with Uber

• Maslow’s Hierarchy of Needs

• Growth stage

• Market fit iteration

Generating safety and transparency in Lyft’s app is key to…

• Find the market fit

• Change people behaviour in order to engage users

• Differentiate from Uber

• Change people behaviour in order to growth users

Lyft’s amp is a solution to…

• A comprehensive growth strategy from marketing and product

• Redesigning Lyft’s moustache

• A delight moment generator

• Setting aside from Uber

Udemy’s strategy for growing internationally was…

• A go-early go-fast approach

• A data driven approach

• A mouth to mouth approach

• A B2C approach

What does it means moving from marketplace to a B2B SaaS business model?

• From serving companies to serving consumers and companies.

• From consumers B2C to companies B2B2C

• From serving consumers to serving consumers and companies

• From serving marketplace to serving SaaS B2B companies

For Udemy, the key to scale a marketplace is…

• Invest in acquire buyers first

• Invest in research

• Invest in acquire sellers first

• Invest in learning and acquiring buyers and sellers at the same time

The best way to get accurate data while researching for new markets is…

• A lean approach where you do what you can with what you get

• Go all in: invest in tools to get accurate data fast

• A lean approach where you first learn little with little cost, and grow from there

• Learn about the likelihood of business impact before investing in design opps

If at the end of the process the solution is the same as it was at the beginning…

• It means you haven’t really evaluated assumptions and challenged hypothesis

• Check hypothesis because maybe we didn’t learn anything

• You have to start again and do everything one more time

• The hypothesis is proven and we are ready to launch

The best process to challenge an hypothesis is to…

• List the hypothesis at first, go back to it at the end

• Develop hypothesis as you go on the process, not before

• List and challenge hypothesis in every step of the process

• Ideate a new hypothesis on every step of the process

To learn efficiently, design polish should…

• Define the most effective UI for the problem that follows project objectives

• Solve every problem

• Align to project objectives and go from general low hanging fruit to more specific problems

• Optimise the UI in every-way according to project objectives