Checkology Primary Purposes of Information Review

SELL

Primary purpose is:

• To get people to buy product or service

• to provide fact-based information about events and issues

• to help santa know what to get you

• to distract, amuse or help us pass the time

INFORM

Primary purpose is:

• to use evidence and reasoned logic to convince audience to adopt a specific point of view

• to spark a strong emotional reaction to make you feel intense anger or fear that makes it difficult for you to think clearly

• to be especially helpful

• to provide fact-based information about events and issues

PERSUADE

Primary purpose is:

• to capture something, to create a record that can be used later

• to use evidence and reasoned logic to convince audience to adopt a specific point of view

• to get to know someone

• to spark a strong emotional reaction to make you feel intense anger or fear that makes it difficult for you to think clearly.

DOCUMENT

Primary purpose is:

• to capture something, to create a record that can be used later

• to get people to buy a product or service

• to provide fact-based information about the events and issues

• to take a picture

PROVOKE

Primary purpose is:

• to make you smile

• to get people to buy a product or service

• to spark a strong emotional reaction to make you feel intense anger or fear that makes it difficult for you to think clearly.

• to provide fact-based information about events and issues

ENTERTAIN

Primary purpose is:

• to use evidence and reasoned logic to convince audience to adopt a specific point of view

• to help you do your homework

• to distract, amuse or help us pass the time

• to get people to buy a product or service