Ramp-up Mkt Cloud Admin 1x01

A Marketing team is planning to send an Email to 1 million subscribers. Which data structure should be selected?

• List

• Data Extension

• Audience Builder

• Bulk Object

What could be used to copy Journeys across Business Units?

• Copy Journey

• Share Journey

• Package Manager

• Copy Activities

The Marketing team is warned about engagement in their large volume sends. What reason do you think most affects to include Spam Traps when sending?

• Data Hygiene

• Subject

• Email Content

• Authentication

A client reports communications are being received on an old email address, even though he asked for an email update. As administrators, we have checked email filled on the Data Extension used in the User-Initiated Send and it looks ok. What should we consider?

• Email field is not declared as Email Address type

• Sendable Data Extension has no Subscriber Key

• Data Extension is not included as Group Attribute in Data Designer

• All Subscribers Email Address is prioritized

A logistics company must configure Data Designer to accommodate its business model via Journey Builder. The two main assets of the company are the customers and the associated orders of each customer.

- Customer Information: Id and personal data

- Order Information: Customer Id, Email Address and relevant order information as amount.

How should we organize Data Designer?

(Choose 2 answers)

• Link between Orders and Customers Data Extension has to be with Many-to-Many relationship

• Link between Orders and Customers Data Extension has to be with One- to- Many relationship

• Order Data Extension must use Email Address as link with data model

• Order Data Extension must use Customer ID as link with data model

In case we have two separate teams and we don’t want them to share subscribers information. How an administrator can guarantee these privacy settings?

• Split teams in two Business Units and use Subscriber Filters

• Create two separate folders for Data Extension and be careful not to use Shared Data Extensions.

• Use different roles and assign them Data Extension visibility permissions

• This is a not supported feature. Two separate Enterprise 2.0 accounts are needed.

We have installed an application from AppExchange and some users report they do NOT have access. What should we check?

• On installation process, we miss to select those users

• Check Licenses on Installed Packages and select all desired users

• Users must have Marketing Cloud Administrator Role

• Users must have API feature enabled

Our company needs to define links to be able to be consumed from Google Analytics 360. In order not to violate the privacy policy, what data should we include in the links? (Choose 3 answers)

• Email Address

• Subscriber ID

• Application ID

• Name

• Product Code

In case you have several Business Units and all of them must be configured under the same SFTP, which option would you choose?

• Child Business Units must have their own SFTP user

• Clone parent Business Unit user to all remaining Business Units

• No action is required, it is a default configuration

• It is not possible, only main Business Unit can have an SFTP user

Sales Cloud Segmentation is required in our Data Model. Where can we manage synchronized objects?

• Contact Builder - Synchronized Data Extensions

• Setup - Marketing Cloud Connect

• Setup - Sales Cloud

• Contact Builder - Data Sources